Landing page or company website: which do you need?
Choose around your offers and visitor needs rather than a fashionable format.
When one page is enough
A landing page suits one service, product or event. Visitors follow a focused sequence: the offer, evidence, questions and a way to enquire. A registration page for one course may be more useful than a large website filled with empty sections.
When separate sections help
Several business areas need their own explanations and examples. A company website lets visitors arrive directly at a relevant service. A large product range is better served by a catalogue or store.
- List your distinct services and audiences.
- Identify pages needed for advertising and search.
- Decide who will update the information.
Leave room to grow
A small website can expand gradually. Sensible URLs, navigation and an extendable structure make that easier. More screens do not automatically make an offer more convincing.
Need help? Explore our service Website creation.
Read next: What to prepare before building a website.