What to prepare before building a website

Define the visitor’s next step

Replace “we need a modern website” with an action: book, order, find a product or understand your terms. That helps determine the structure and features. Separate what must be ready at launch from what can follow later.

Collect useful information

Finished copy is not essential at the outset. A price list, presentation, customer questions and project photographs can help. Identify which images may be used and who approves the final content.

• Contact details, services and areas served.
• Logo, photos, project examples and usage permission.
• Languages, payment, delivery and integrations.
• Domain owner, decision maker and preferred timing.

Raise dependencies early

Multiple languages and connections to stock or customer systems affect planning and cost. Mention them at the start. Send passwords through an agreed method rather than in a general brief.

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