Which logo files do you need for web and print?
A single image from a messaging app is rarely a complete delivery package.
Vector and raster serve different purposes
Vector files describe shapes and can scale without pixelation. They support large formats and future layout work. Raster files contain pixels and are prepared at a particular size. Websites may use SVG or optimised PNG or WebP files, depending on the task.
Ask for practical variations
A logo may appear on a dark background, in a narrow header or as a small icon. Those versions need considered proportions and legibility rather than random crops. Ask the chosen printer about production formats and colour requirements.
- A master file in an agreed vector format.
- Light and dark background versions.
- A square symbol where the identity supports one.
- Colours, clear space and usage guidance.
Keep originals organised
Clearly named files save time when ordering business cards, updating a website or making advertisements. Avoid enlarging a tiny image when a vector original is available.
Need help? Explore our service Logos and graphics.
Read next: Preparing artwork for print without surprises.